diff --git a/.gitignore b/.gitignore
new file mode 100644
index 0000000..1367188
--- /dev/null
+++ b/.gitignore
@@ -0,0 +1,4 @@
+__pycache__/
+*.pyc
+.vscode/
+.env
diff --git a/generate_project_gmv_csv.py b/generate_project_gmv_csv.py
index f4bdb17..8700314 100644
--- a/generate_project_gmv_csv.py
+++ b/generate_project_gmv_csv.py
@@ -1,10 +1,10 @@
 import argparse
 
 from project_bitable_common import (
-    DEFAULT_END_DATE,
-    DEFAULT_START_DATE,
-    DEFAULT_STORE_FIELD_NAME,
+    get_default_end_date,
+    get_default_start_date,
     get_base_url,
+    get_store_field_name,
     load_dotenv,
     log_step,
     run_gmv_sync,
@@ -14,10 +14,10 @@ from project_bitable_common import (
 
 def parse_args() -> argparse.Namespace:
     parser = argparse.ArgumentParser(description="从飞书多维表格读取销售额和退款额，计算 GMV 并写回。")
-    parser.add_argument("--start-date", default=DEFAULT_START_DATE, help="开始日期，格式 YYYY-MM-DD")
-    parser.add_argument("--end-date", default=DEFAULT_END_DATE, help="结束日期，格式 YYYY-MM-DD")
+    parser.add_argument("--start-date", default=get_default_start_date(), help="开始日期，格式 YYYY-MM-DD")
+    parser.add_argument("--end-date", default=get_default_end_date(), help="结束日期，格式 YYYY-MM-DD，默认昨天")
     parser.add_argument("--base-url", default=get_base_url(), help="飞书多维表格地址")
-    parser.add_argument("--store-field-name", default=DEFAULT_STORE_FIELD_NAME, help="飞书中的店铺字段名")
+    parser.add_argument("--store-field-name", default=get_store_field_name(), help="飞书中的店铺字段名")
     parser.add_argument("--dry-run", action="store_true", help="只输出将要更新的内容，不调用飞书写接口")
     parser.add_argument("--skip-missing-tables", action="store_true", help="找不到对应月份的飞书表时跳过")
     return parser.parse_args()
diff --git a/generate_project_refund_csv.py b/generate_project_refund_csv.py
index 38baa3f..5ed63f8 100644
--- a/generate_project_refund_csv.py
+++ b/generate_project_refund_csv.py
@@ -2,11 +2,11 @@ import argparse
 from pathlib import Path
 
 from project_bitable_common import (
-    DEFAULT_END_DATE,
-    DEFAULT_START_DATE,
-    DEFAULT_STORE_FIELD_NAME,
+    get_default_end_date,
+    get_default_start_date,
     get_base_url,
     get_mapping_file,
+    get_store_field_name,
     load_dotenv,
     log_step,
     run_metric_sync,
@@ -16,11 +16,11 @@ from project_bitable_common import (
 
 def parse_args() -> argparse.Namespace:
     parser = argparse.ArgumentParser(description="从 PostgreSQL 拉取退款额并写入飞书多维表格。")
-    parser.add_argument("--start-date", default=DEFAULT_START_DATE, help="开始日期，格式 YYYY-MM-DD")
-    parser.add_argument("--end-date", default=DEFAULT_END_DATE, help="结束日期，格式 YYYY-MM-DD")
+    parser.add_argument("--start-date", default=get_default_start_date(), help="开始日期，格式 YYYY-MM-DD")
+    parser.add_argument("--end-date", default=get_default_end_date(), help="结束日期，格式 YYYY-MM-DD，默认昨天")
     parser.add_argument("--base-url", default=get_base_url(), help="飞书多维表格地址")
     parser.add_argument("--mapping-file", default=str(get_mapping_file()), help="店铺映射表 xlsx")
-    parser.add_argument("--store-field-name", default=DEFAULT_STORE_FIELD_NAME, help="飞书中的店铺字段名")
+    parser.add_argument("--store-field-name", default=get_store_field_name(), help="飞书中的店铺字段名")
     parser.add_argument("--table-map-file", default="", help="可选，项目到表名的映射 JSON 文件路径")
     parser.add_argument("--dry-run", action="store_true", help="只输出将要更新的内容，不调用飞书写接口")
     parser.add_argument("--skip-missing-tables", action="store_true", help="找不到对应月份的飞书表时跳过")
diff --git a/generate_project_sales_csv.py b/generate_project_sales_csv.py
index 3a652b0..3d6771e 100644
--- a/generate_project_sales_csv.py
+++ b/generate_project_sales_csv.py
@@ -2,11 +2,11 @@ import argparse
 from pathlib import Path
 
 from project_bitable_common import (
-    DEFAULT_END_DATE,
-    DEFAULT_START_DATE,
-    DEFAULT_STORE_FIELD_NAME,
+    get_default_end_date,
+    get_default_start_date,
     get_base_url,
     get_mapping_file,
+    get_store_field_name,
     load_dotenv,
     log_step,
     run_metric_sync,
@@ -16,11 +16,11 @@ from project_bitable_common import (
 
 def parse_args() -> argparse.Namespace:
     parser = argparse.ArgumentParser(description="从 PostgreSQL 拉取销售额并写入飞书多维表格。")
-    parser.add_argument("--start-date", default=DEFAULT_START_DATE, help="开始日期，格式 YYYY-MM-DD")
-    parser.add_argument("--end-date", default=DEFAULT_END_DATE, help="结束日期，格式 YYYY-MM-DD")
+    parser.add_argument("--start-date", default=get_default_start_date(), help="开始日期，格式 YYYY-MM-DD")
+    parser.add_argument("--end-date", default=get_default_end_date(), help="结束日期，格式 YYYY-MM-DD，默认昨天")
     parser.add_argument("--base-url", default=get_base_url(), help="飞书多维表格地址")
     parser.add_argument("--mapping-file", default=str(get_mapping_file()), help="店铺映射表 xlsx")
-    parser.add_argument("--store-field-name", default=DEFAULT_STORE_FIELD_NAME, help="飞书中的店铺字段名")
+    parser.add_argument("--store-field-name", default=get_store_field_name(), help="飞书中的店铺字段名")
     parser.add_argument("--table-map-file", default="", help="可选，项目到表名的映射 JSON 文件路径")
     parser.add_argument("--dry-run", action="store_true", help="只输出将要更新的内容，不调用飞书写接口")
     parser.add_argument("--skip-missing-tables", action="store_true", help="找不到对应月份的飞书表时跳过")
diff --git a/project_bitable_common.py b/project_bitable_common.py
index aca42cc..9f12c57 100644
--- a/project_bitable_common.py
+++ b/project_bitable_common.py
@@ -17,9 +17,8 @@ from openpyxl import load_workbook
 BASE_DIR = Path(__file__).resolve().parent
 ENV_FILE = BASE_DIR / ".env"
 DEFAULT_MAPPING_FILE = BASE_DIR / "店铺映射表.xlsx"
-DEFAULT_START_DATE = "2026-03-01"
-DEFAULT_END_DATE = "2026-03-01"
-DEFAULT_STORE_FIELD_NAME = "业务店铺名称"
+DEFAULT_START_DATE = "2026-02-25"
+DEFAULT_STORE_FIELD_NAME = "店铺名称"
 STORE_FIELD_CANDIDATES = ["业务店铺名称", "店铺名称", "门店名称", "店铺", "名称"]
 SUPPORTED_PROJECTS = ["大眼睛", "羽心堂", "MMMJ", "EM", "春回盏", "BROKEN ZOO"]
 
@@ -278,6 +277,42 @@ def get_mapping_file() -> Path:
     return Path(os.getenv("PROJECT_MAPPING_FILE", str(DEFAULT_MAPPING_FILE)))
 
 
+def get_store_field_name() -> str:
+    return os.getenv("FEISHU_STORE_FIELD_NAME", DEFAULT_STORE_FIELD_NAME)
+
+
+def get_default_start_date() -> str:
+    return os.getenv("SYNC_START_DATE", DEFAULT_START_DATE)
+
+
+def get_default_end_date() -> str:
+    return (date.today() - timedelta(days=1)).isoformat()
+
+
+def get_group_webhook_url() -> str:
+    candidates = [
+        "FEISHU_BOT_WEBHOOK",
+        "FEISHU_ROBOT_WEBHOOK",
+        "FEISHU_WEBHOOK",
+        "LARK_BOT_WEBHOOK",
+        "LARK_ROBOT_WEBHOOK",
+        "GROUP_WEBHOOK",
+    ]
+    for key in candidates:
+        value = os.getenv(key)
+        if value:
+            return value
+    return ""
+
+
+def get_feishu_chat_id() -> str:
+    return os.getenv("FEISHU_CHAT_ID", "")
+
+
+def get_feishu_report_image_path() -> str:
+    return os.getenv("FEISHU_REPORT_IMAGE_PATH", "")
+
+
 def resolve_store_field_name(fields: list[dict[str, Any]], preferred_field_name: str) -> str:
     field_names = [str(item.get("field_name") or "") for item in fields]
     if preferred_field_name in field_names:
@@ -330,7 +365,15 @@ def load_store_mapping(path: Path) -> dict[str, str]:
     wb = load_workbook(path, data_only=True)
     ws = wb.active
     mapping: dict[str, str] = {}
-    for business_name, bi_name in ws.iter_rows(min_row=2, values_only=True):
+    for row in ws.iter_rows(min_row=2, values_only=True):
+        if not row:
+            continue
+        if len(row) >= 3:
+            _, business_name, bi_name = row[:3]
+        elif len(row) >= 2:
+            business_name, bi_name = row[:2]
+        else:
+            continue
         if not business_name or not bi_name:
             continue
         mapping[str(bi_name).strip()] = str(business_name).strip()
@@ -610,6 +653,146 @@ def load_table_name_overrides(path_text: str) -> dict[str, str]:
     return {str(key): str(value) for key, value in payload.items()}
 
 
+def send_feishu_sync_card(
+    webhook_url: str,
+    title: str,
+    base_url: str,
+    start_date: date,
+    end_date: date,
+) -> None:
+    if not webhook_url:
+        log_step("未配置飞书群机器人 webhook，跳过群消息推送")
+        return
+    card = {
+        "msg_type": "interactive",
+        "card": {
+            "config": {"wide_screen_mode": True},
+            "header": {
+                "template": "blue",
+                "title": {"tag": "plain_text", "content": title},
+            },
+            "elements": [
+                {
+                    "tag": "div",
+                    "text": {
+                        "tag": "lark_md",
+                        "content": (
+                            f"**同步范围**\n{start_date.isoformat()} 至 {end_date.isoformat()}\n\n"
+                            f"**多维表格**\n[点击打开多维表格]({base_url})"
+                        ),
+                    },
+                }
+            ],
+        },
+    }
+    log_step("开始推送飞书群卡片消息")
+    resp = requests.post(webhook_url, json=card, timeout=30)
+    resp.raise_for_status()
+    payload = resp.json()
+    if payload.get("code") not in (0, None):
+        raise RuntimeError(f"飞书群消息推送失败: {payload}")
+    log_step("飞书群卡片消息推送完成")
+
+
+def upload_feishu_image(image_path: str) -> str:
+    if not image_path:
+        return ""
+    path = Path(image_path)
+    if not path.exists():
+        raise FileNotFoundError(f"未找到预览图文件: {path}")
+    token = get_feishu_token()
+    headers = {"Authorization": f"Bearer {token}"}
+    with path.open("rb") as image_file:
+        files = {"image": (path.name, image_file, "application/octet-stream")}
+        data = {"image_type": "message"}
+        log_step(f"开始上传飞书消息图片: {path}")
+        resp = requests.post("https://open.feishu.cn/open-apis/im/v1/images", headers=headers, data=data, files=files, timeout=60)
+    resp.raise_for_status()
+    payload = resp.json()
+    if payload.get("code") != 0:
+        raise RuntimeError(f"飞书图片上传失败: {payload}")
+    image_key = ((payload.get("data") or {}).get("image_key")) or ""
+    if not image_key:
+        raise RuntimeError(f"飞书图片上传成功但未返回 image_key: {payload}")
+    log_step(f"飞书消息图片上传完成: image_key={image_key}")
+    return image_key
+
+
+def send_feishu_app_card(
+    chat_id: str,
+    title: str,
+    base_url: str,
+    start_date: date,
+    end_date: date,
+    image_path: str = "",
+) -> None:
+    if not chat_id:
+        log_step("未配置 FEISHU_CHAT_ID，跳过应用机器人卡片推送")
+        return
+    token = get_feishu_token()
+    image_key = upload_feishu_image(image_path) if image_path else ""
+    elements: list[dict[str, Any]] = [
+        {
+            "tag": "div",
+            "text": {
+                "tag": "lark_md",
+                "content": (
+                    f"**同步范围**\n{start_date.isoformat()} 至 {end_date.isoformat()}\n\n"
+                    f"**多维表格**\n[{title}]({base_url})"
+                ),
+            },
+        }
+    ]
+    if image_key:
+        elements.append({"tag": "img", "img_key": image_key, "alt": {"tag": "plain_text", "content": "报表预览图"}})
+    elements.append(
+        {
+            "tag": "action",
+            "actions": [
+                {
+                    "tag": "button",
+                    "text": {"tag": "plain_text", "content": "打开仪表盘"},
+                    "type": "primary",
+                    "url": base_url,
+                }
+            ],
+        }
+    )
+    message = {
+        "receive_id": chat_id,
+        "msg_type": "interactive",
+        "content": json.dumps(
+            {
+                "config": {"wide_screen_mode": True},
+                "header": {"template": "blue", "title": {"tag": "plain_text", "content": title}},
+                "elements": elements,
+            },
+            ensure_ascii=False,
+        ),
+    }
+    headers = {
+        "Authorization": f"Bearer {token}",
+        "Content-Type": "application/json; charset=utf-8",
+    }
+    log_step(f"开始通过应用机器人发送群卡片: chat_id={chat_id}")
+    resp = requests.post(
+        "https://open.feishu.cn/open-apis/im/v1/messages?receive_id_type=chat_id",
+        headers=headers,
+        json=message,
+        timeout=60,
+    )
+    try:
+        payload = resp.json()
+    except ValueError:
+        resp.raise_for_status()
+        raise RuntimeError(f"应用机器人发送群卡片失败，返回非 JSON: status={resp.status_code}, body={resp.text[:500]}")
+    if resp.status_code >= 400:
+        raise RuntimeError(f"应用机器人发送群卡片失败: status={resp.status_code}, payload={payload}")
+    if payload.get("code") != 0:
+        raise RuntimeError(f"应用机器人发送群卡片失败: {payload}")
+    log_step("应用机器人群卡片发送完成")
+
+
 def find_target_table(
     tables: list[TableInfo],
     project: str,
@@ -916,4 +1099,3 @@ def run_gmv_sync(
                 preferred_store_field_name=store_field_name,
                 dry_run=dry_run,
             )
-
diff --git a/run_project_bitable_pipeline.py b/run_project_bitable_pipeline.py
index 4008f22..e486900 100644
--- a/run_project_bitable_pipeline.py
+++ b/run_project_bitable_pipeline.py
@@ -2,26 +2,35 @@ import argparse
 from pathlib import Path
 
 from project_bitable_common import (
-    DEFAULT_END_DATE,
-    DEFAULT_START_DATE,
-    DEFAULT_STORE_FIELD_NAME,
+    get_default_end_date,
+    get_default_start_date,
     get_base_url,
+    get_feishu_chat_id,
+    get_feishu_report_image_path,
+    get_group_webhook_url,
     get_mapping_file,
+    get_store_field_name,
+    iter_dates,
     load_dotenv,
     log_step,
     run_gmv_sync,
     run_metric_sync,
+    send_feishu_app_card,
+    send_feishu_sync_card,
     validate_date,
 )
 
 
 def parse_args() -> argparse.Namespace:
     parser = argparse.ArgumentParser(description="按 销售 -> 退款 -> GMV 顺序执行飞书多维表格同步。")
-    parser.add_argument("--start-date", default=DEFAULT_START_DATE, help="开始日期，格式 YYYY-MM-DD")
-    parser.add_argument("--end-date", default=DEFAULT_END_DATE, help="结束日期，格式 YYYY-MM-DD")
+    parser.add_argument("--start-date", default=get_default_start_date(), help="开始日期，格式 YYYY-MM-DD")
+    parser.add_argument("--end-date", default=get_default_end_date(), help="结束日期，格式 YYYY-MM-DD，默认昨天")
     parser.add_argument("--base-url", default=get_base_url(), help="飞书多维表格地址")
     parser.add_argument("--mapping-file", default=str(get_mapping_file()), help="店铺映射表 xlsx")
-    parser.add_argument("--store-field-name", default=DEFAULT_STORE_FIELD_NAME, help="飞书中的店铺字段名")
+    parser.add_argument("--store-field-name", default=get_store_field_name(), help="飞书中的店铺字段名")
+    parser.add_argument("--chat-id", default=get_feishu_chat_id(), help="飞书群 chat_id")
+    parser.add_argument("--report-image-path", default=get_feishu_report_image_path(), help="飞书卡片预览图本地路径")
+    parser.add_argument("--group-webhook", default=get_group_webhook_url(), help="飞书群机器人 webhook")
     parser.add_argument("--table-map-file", default="", help="可选，项目到表名的映射 JSON 文件路径")
     parser.add_argument("--dry-run", action="store_true", help="只输出将要更新的内容，不调用飞书写接口")
     parser.add_argument("--skip-missing-tables", action="store_true", help="找不到对应月份的飞书表时跳过")
@@ -36,37 +45,58 @@ def main() -> None:
     if end_date < start_date:
         raise ValueError("end-date 不能早于 start-date")
 
-    log_step("流水线开始: 销售 -> 退款 -> GMV")
-    run_metric_sync(
-        metric_name="sales",
-        start_date=start_date,
-        end_date=end_date,
-        base_url=args.base_url,
-        mapping_file=Path(args.mapping_file),
-        store_field_name=args.store_field_name,
-        table_map_file=args.table_map_file,
-        dry_run=args.dry_run,
-        skip_missing_tables=args.skip_missing_tables,
-    )
-    run_metric_sync(
-        metric_name="refund",
-        start_date=start_date,
-        end_date=end_date,
-        base_url=args.base_url,
-        mapping_file=Path(args.mapping_file),
-        store_field_name=args.store_field_name,
-        table_map_file=args.table_map_file,
-        dry_run=args.dry_run,
-        skip_missing_tables=args.skip_missing_tables,
-    )
-    run_gmv_sync(
-        start_date=start_date,
-        end_date=end_date,
-        base_url=args.base_url,
-        store_field_name=args.store_field_name,
-        dry_run=args.dry_run,
-        skip_missing_tables=args.skip_missing_tables,
-    )
+    log_step("流水线开始: 按天执行 销售 -> 退款 -> GMV")
+    for stat_date in iter_dates(start_date, end_date):
+        log_step(f"开始处理日期: {stat_date.isoformat()}")
+        run_metric_sync(
+            metric_name="sales",
+            start_date=stat_date,
+            end_date=stat_date,
+            base_url=args.base_url,
+            mapping_file=Path(args.mapping_file),
+            store_field_name=args.store_field_name,
+            table_map_file=args.table_map_file,
+            dry_run=args.dry_run,
+            skip_missing_tables=args.skip_missing_tables,
+        )
+        run_metric_sync(
+            metric_name="refund",
+            start_date=stat_date,
+            end_date=stat_date,
+            base_url=args.base_url,
+            mapping_file=Path(args.mapping_file),
+            store_field_name=args.store_field_name,
+            table_map_file=args.table_map_file,
+            dry_run=args.dry_run,
+            skip_missing_tables=args.skip_missing_tables,
+        )
+        run_gmv_sync(
+            start_date=stat_date,
+            end_date=stat_date,
+            base_url=args.base_url,
+            store_field_name=args.store_field_name,
+            dry_run=args.dry_run,
+            skip_missing_tables=args.skip_missing_tables,
+        )
+        log_step(f"日期处理完成: {stat_date.isoformat()}")
+    if not args.dry_run:
+        if args.chat_id:
+            send_feishu_app_card(
+                chat_id=args.chat_id,
+                title="GMV数据同步",
+                base_url=args.base_url,
+                start_date=start_date,
+                end_date=end_date,
+                image_path=args.report_image_path,
+            )
+        else:
+            send_feishu_sync_card(
+                webhook_url=args.group_webhook,
+                title="GMV数据同步",
+                base_url=args.base_url,
+                start_date=start_date,
+                end_date=end_date,
+            )
     log_step("流水线完成")
 
 
diff --git a/店铺映射表.xlsx b/店铺映射表.xlsx
index 5af1e52..b30ff3e 100644
Binary files a/店铺映射表.xlsx and b/店铺映射表.xlsx differ